You may find new metrics that are more credible and useful than the originals when you repackage existing research and data.

You may find new metrics that are more credible and useful than the originals when you repackage existing research and data.

Example: How much cash do marketers make?

Yes, it’s a relevant question that every marketers find interesting. No, the topic does not really align with your content objective statement (“…practical advice about content advertising, website design and analytics…”) But we knew it might be a winner so we knew it could be simple to create.

I don’t have salary that is much settlement information myself, but i understand finding it. Glassdoor and Payscale.com have actually huge datasets. Therefore we simply joined each marketing job title into web sites, calculated the medians and posted, with appropriate citations for the information sourced elements of course.

The initial piece had been a hit. Nevertheless the best results had been yet in the future. We were able to show how marketers’ compensation had changed when we updated the research 18 months later, with the 2017 Marketing Salaries Survey.

The longitudinal information is a lot more valuable because it’s maybe not tracked on either regarding the two initial sources. Therefore the insights are amazing.

The updated piece has attracted links from 90 internet sites and it has been provided 350+ times. It gets huge open and then click through prices when it is sent by us as a newsletter.

It also got acquired because of the printing version associated with the American Marketing Association’s advertising Information. It fit nicely within their job problem.

Analysis type 4: internet surveys

Massive outreach, big figures

This is actually the classic approach. Get a big band of people to answer a couple of questions in a survey that is online. Analyze the info. Publish.

There are numerous advantageous assets to this type or variety of research:

  • The final results can be distributed to the respondentsWhen people use the survey, they are able to enter their address to obtain the results. Read more